Media Buyer · Paid Social & CRO
Every euro you spend on ads, back as customers and margin
I run Meta, Google, TikTok, Pinterest and LinkedIn Ads for online brands and local businesses — with the same discipline I used to take my own brand, 
, from zero to seven figures.
Clients
Brands that have already put their trust in this approach
From fast-growing online stores to companies with years of history behind them.
NorthPlanner
Formula 1
Applus+
Ibis
Everglow
TodoSobreReformas
Woman Rocks
Video production
SmileDent
Fine Nipona
AI4Business
Nemer Studio
Mirarte Optics
Embriovid del Sur
Programa Vida
Show Me The MoneyNorthPlannerFormula 1Applus+IbisEverglowTodoSobreReformasWoman RocksVideo productionSmileDentFine NiponaAI4BusinessNemer StudioMirarte OpticsEmbriovid del SurPrograma VidaShow Me The MoneyThe problem
Where is your ad budget leaking?
Here’s how your ads end up attracting visitors who will never convert.
Broken or incomplete tracking
If your pixel isn’t tracking sales or leads properly, the algorithm can’t learn. You end up paying for random traffic instead of training your campaigns to find profitable customers.
Attracting browsers, not customers
Your ads are reaching the wrong people. You get plenty of traffic, but it never turns into calls, form submissions or actual purchases.
Spending blind
You’re spending on ads without knowing which creative or message is driving your sales or inquiries. Without that clarity, trying to scale is a gamble.
Growth keeps getting more expensive
You increase your ad spend, but the cost of each new customer climbs and your margin disappears.
How I work
Online business vs. local business
Two business models, two different ways to win customers.
01 — E-commerce
Online sales
- Pixel audit and fixes (AddToCart, InitiateCheckout, Purchase)
- Optimized for true ROAS, not traffic
- Strategies to raise average order value and repeat purchases
- Creatives built to sell more
02 — Local business
In-store or by-appointment sales
- Offline conversion tracking (CRM, CSV, connected spreadsheets)
- Campaigns built to drive calls, WhatsApp messages and direct bookings
- Targeting tuned to your real local customer
- Cost per qualified lead, not per curious click
Results
Sell more without spending more on ads
I turn more of your visitors into buyers and booked appointments — without raising your ad budget.
More customers from the same traffic
I pinpoint exactly where visitors drop off on your website and fix every detail so they complete their purchase or fill out your contact form.
Increase the value of every order
I use cross-selling and timely reminders to raise the average value of each order.
Clients
A strategy built around repeat business
I design follow-up sequences that keep your business top of mind, so ordering again or booking the next appointment becomes the natural choice.
Guarantee
If I don’t improve your results, I keep working for free until I do.
Before we sign, we agree on a clear target for sales or cost per customer. If I don’t hit that number within the agreed timeframe, I keep managing your account without charging my fee until I do. No fine print.
Work with me risk-freeService agreement
Eric
CRO
A great ad is worthless if your website doesn’t convert
4 key fixes to your website that boost the return on the ads you’re already paying for.
Ads and website telling the same story
I make sure what people see in your ad matches what they find when they click. No confusion, no distractions — just a smooth path to purchase or booking.
More revenue from every customer
Grow your revenue without spending an extra euro on ads. I add strategic add-ons, bonuses or guarantees at the moment of decision to naturally raise the order total.
Instant loading on mobile
If your page is slow to load, you’re handing customers to your competitors. I tune your website to load in under a second, so anyone who clicks your ad lands straight in your business — with no time to hesitate or hit the back button.
Your website, more profitable every month
I analyze exactly what visitors do on your website so I can keep improving it. I identify the specific changes that increase your sales or qualified inquiries, without wasting time or budget.
Methodology
The method behind scaling
Five phases designed to make your advertising profitable, whether you sell products online or need to fill your calendar with clients.
Week 1
Audit
I audit your current accounts and check that every event is being tracked correctly. If your tracking sends wrong or duplicated data, we’d be making strategic decisions based on false numbers.
Week 1
Account protection
Having your ad account suspended cuts off your flow of new customers overnight, and getting it back can take weeks. Before a single euro is spent, I verify your domain, lock down account access and review your ads thoroughly against the platform’s policies.
Week 2
Structure
I organize your account around clear goals: direct sales, lead generation, remarketing and custom audiences. Each block has its own budget and metrics, so you always know exactly what’s working and what isn’t.
From week 3
Optimize
I review your account every day to get the most out of every euro. I double down on the campaigns bringing in real purchases or bookings and immediately cut the ones burning through your budget. This is the phase where your margins start to grow.
From month 2
Scale
Once profitability is proven, I increase spend gradually, always protecting your profit. Scaling isn’t blindly doubling your spend — it’s growing your business while keeping your margins intact.
FAQ
Frequently asked questions
No — I work with both. That means e-commerce brands looking to grow their direct sales, as well as local businesses and service companies that need to fill their calendars with clients.
I measure the cost per qualified lead or per confirmed booking. I set up your website to track every call, form submission and appointment that comes from your ads. That way, you’ll know down to the euro what each new potential customer walking through your door is costing you.
I look at every case individually. I work on a fixed monthly fee plus a performance-based component, which we discuss on our first call. To get started, 50% of the fee is paid upfront.
I take care of identifying, designing and specifying every change your website needs. If you’re on a common platform (Shopify, WordPress, Webflow, etc.), I can implement the changes myself or work with your tech team, so you don’t have to worry about a thing.
You’ll deal with me (Eric) directly. I don’t hand your account off to junior managers or interns. You’ll get direct, transparent communication about every euro spent, every strategic decision and every result.
Ready to get started?
Let’s turn your ad spend into real results — whether that’s a sale, a booking or a phone call.
Let’s work together