Eric Media Buyer

Legal

Cookie Policy

Last updated: September 29, 2026

Site owner: Eric Sánchez

Contact email: eric.sanchez.ads@gmail.com

Website: ericads.com

1. What is a cookie?

A cookie is a small file that a website stores in your browser when you visit it. It’s used to remember information between pages or between visits — from keeping a choice you’ve already made to measuring how people use the site.

In this policy, I use the word “cookie” in a broad sense: it also covers other forms of browser storage with the same effect, such as localStorage, which is what this site uses to remember your cookie choice.

2. How I ask for your consent

On your first visit, you’ll see a notice with three equally prominent options: accept all, reject all or choose category by category. Rejecting takes exactly one click, just like accepting.

Until you decide, no cookies are activated other than the strictly necessary ones. Analytics and advertising tags are blocked in the code and only load if you consent to their category.

Your choice is saved for 6 months. After that, you’ll be asked again. You’ll also be asked again if I change the categories or providers.

3. Cookies used on this site

Strictly necessary · always active

These are needed for the site to work and to remember your own cookie choice. They don’t require consent and can’t be turned off.

NameSet byPurposeDuration
ck_consent_v1 This site (first-party) Stores which categories you’ve accepted or rejected, so you’re not asked again on every page. 6 months

Swipe the table to see all columns.

Preferences · require your consent

These remember display settings so you don’t have to choose them every time.

Right now, this site doesn’t set any cookies in this category. The option is there because the category is planned; if any are added in the future, they’ll be listed here in detail and will still require your consent.

Statistics · require your consent

These measure, in aggregate, which pages are visited, for how long and from where, to understand which content works.

NameSet byPurposeDuration
_ga Google Analytics 4
(Google Ireland Ltd.)
Distinguishes users by assigning a random identifier. 2 years
_ga_<ID> Google Analytics 4
(Google Ireland Ltd.)
Keeps track of the analytics session state. 2 years

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Marketing · require your consent

These measure whether an ad led to an inquiry or a sale, and show relevant ads on other platforms.

NameSet byPurposeDuration
_fbp Meta Platforms Ireland Ltd. Meta Pixel: identifies browsers to measure conversions and build remarketing audiences on Facebook and Instagram. 3 months
_fbc Meta Platforms Ireland Ltd. Stores the ID of the ad you arrived from, to attribute the conversion. 3 months
_gcl_au Google Ireland Ltd. Google Ads: attributes conversions to the campaigns that generated them. 3 months
_gcl_aw Google Ireland Ltd. Stores the Google Ads click for conversion attribution. 90 days

Swipe the table to see all columns.

The names and durations of third-party cookies are set by Google and Meta, not by me, and may change without notice. For up-to-date details straight from the source: Google · Meta.

4. Google Consent Mode

Google tags on this site run with Consent Mode v2. In practice: until you accept, Google is explicitly instructed not to set any advertising or analytics cookies. If you accept, that instruction changes and the tags start working normally. If you reject, nothing changes.

5. International transfers

Google and Meta may process data outside the European Economic Area, mainly in the United States. Both rely on the EU–US Data Privacy Framework and the Standard Contractual Clauses approved by the European Commission. If you reject the statistics and marketing categories, these transfers never take place.

6. Changing or withdrawing your consent

You can change your mind at any time, and it’s just as easy as giving consent: use the “Cookie settings” link in the site footer, or this button.

Manage my cookies

7. Deleting cookies from your browser

Regardless of the above, you can delete or block cookies in your browser settings. Bear in mind that blocking all of them may affect how this and other websites work.

8. Changes to this policy

If I add, remove or change providers, I’ll update this page and ask for your consent again. The date at the top shows the latest revision.

9. Questions

Email me at eric.sanchez.ads@gmail.com. For anything related to how your personal data is handled, see the privacy policy.